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Strategic Marketing: How Your Business Becomes Mighty

September 4 (Thursday) | 2PM – 6PM
Imazium, Petaling Jaya, Malaysia

A 4-Hour Masterclass That Will Change the Way You Think About Marketing Forever

If you’ve ever felt that marketing is confusing, wasteful or something only big brands can afford to get right then this masterclass is for you.

Join veteran marketer Mr. Long Yun Siang, with 32 years of branding and strategy experience, for a practical and provocative session designed to rewire how you approach growth.

Have you ever dealt with these issues?

Because if you’re like most business owners/entrepreneurs/Marketing managers in SME business, you’ll deal with…

Hiring Numerous Agencies

Spending countless hours creating creatives, ideas, angles without a direction. The result? Loss of time, money, pain and frustration.

Mismatch of Effort and Result

You and the team keep trying and yet the results are far from expectations. Yet the market goes on without recognising your brand and other brands continue to thrive.

Your Opportunity for 2025

What's the pain of being an unknown brand to people who may want to do business with you?

We know you have a lot going on. But the truth is..

As an unknown or a non-strategic brand,
You will struggle with price. You will not be remembered. You are still noise in the market.

Not even a dot on a map.
Even after spending several hundred thousands or millions, you're stuck and wonder why you are not in first place or top of mind.

Here’s the Good News:

During this In-Person Branding Event,

You will learn a systematic process to consistently drive your brand and take your company to greater heights.

You will also be able to:

1. Gain a practical guide for your company's branding and marketing.

2. Find out why sales aren't improving after many changes.

3. Gain clarity to plan for your business and products.

4. Identify opportunities to expand your market.

Join our half day workshop, where there's no more guessing in the game of branding.

We are systematic, process driven and experienced.

Our branding and marketing systems have lived through the years way before social media was invented.

It is evergreen, everlasting and proven. The whole Malaysia is invited. This is an actual workshop to GET Things DONE.

For serious business owners and companies who really want to build a worthy company that the world will recognise.

Take this as an opportunity to discover more possibilities for your company and business to profit, grow and achieve brand greatness for years to come.

September 4 (Thursday) Imazium Petaling Jaya,Malaysia

2pm-6pm Agenda

Module 1: The Old Beliefs That Hold You Back
What you think you know about marketing may be what's limiting your growth.
We’ll dismantle 3 of the most common (and costly) marketing myths that keep business owners stuck. You’ll discover how real strategic marketing always starts - not with ads but with your business strategy.

Module 2: Strategy, Segmentation, and Your Brand Story
Know your STP: It’s essential. Not optional.
You’ll revisit the fundamentals of Segmentation, Targeting, and Positioning and why most businesses apply them wrong. Then, learn how to map your STP to a compelling Brand Story that drives clarity, connection and conversion.

Module 3: 4 Realities Every Business Must Face and How to Win Anyway
There are laws in marketing that work against smaller businesses whether you know them or not.
These aren’t myths or opinions. They’re patterns that shape how buyers behave and why some businesses stall while others scale. In this session, you’ll uncover four uncomfortable truths most SMEs overlook. Learn how to use strategic branding and positioning to work with these realities, not against them. We’ll show you how to sharpen your advantage where it counts and compete smarter, even if you can’t outspend.

Why Attend?

• Learn from 32 years of battle-tested experience in marketing, branding and business strategy

• Ask your most pressing questions during our dedicated Q&A segment
• Get clarity on how to use strategic marketing to grow your business; not just your budget

Seats Are Limited! Register Now.

This may be the only hands-on 4-hour workshop for 2025.
If you’re serious about building a mighty business with smart marketing - don’t miss this!

Drop everything and register today.

Buy Workshop Ticket (RM7 / Pax)Click Here To Checkout Takes A Minute

Speaker

Mr. Long Yun Siang, KL

Long Yun Siang, or Long as he is popularly known amongst friends is feverishly proud that he is from Batu Pahat. He started his career in Leo Burnett in the early 90s. He has 32 years under his belt and served in 3 multinational agencies (Leo Burnett, JWT and DDB) in 16 of those years.

He has handled more local and international brands than he cares to remember. Long decided to set up a branding consultancy called Roar Point in 2009. At Roar Point, he and his team consult clients on marketing and branding solutions with a system he created.

His team’s unique approach to marketing and brand communications challenges has earned them respect from a solid list of MNC and SME clients. He and his team has created multiple effective marketing campaigns for brands like F&N, Nestle, Kellogg’s, Munchy’s and many more. Some of which has won regional and global effectiveness awards.

The system Long created does not only look into brand itself but marketing and even at the business level. He firmly believes marketability begins with remarkability.

And that starts with how the business is driven. He likes to say, “Marketing shouldn’t be a department. It should be a culture”. He is a sought-after consultant, speaker and trainer having trained people in Taiwan, Singapore, Indonesia and Malaysia.

He is the author of the books, “Rethink Your Marketing Questions. And Answers.” and “500 Questions to Inspire a Better Marketing Plan.” Most recently Long was a judge at the Malaysia Effie Award and Taylor’s University-CIMB Islamic Entrepreneurship Program. He is also a trainer at the SME 100 CEO Academy.

Long writes every working day on his company’s blog on branding, marketing, work ethics, consumers, clients and whatever that comes to mind.